Have consistency throughout all your services, so that your customers can expect high class every time. Make sure that all of your staff can carry out each service to an exceptional degree, which is why training them is so important. Keep rules and regulations posted, so that everyone knows exactly how to behave and operate the salon in your absence. Better yet, use salon booking software that serves as a central hub for all your staff to have access to rules and even updates.
Focus on artists, not contractors
A person's hair is an extension of their personality. It's their way of expressing how they feel about themselves and how they want to look to the world. They want to feel like they're being treated by a sculptor, not a mechanic. Fill your salon with staff that understand how to tailor their services to each style and each person's hair, that can make every hairstyle unique yet provide the same great experience. Too many salons pick barbers who forgot about the 'style' in hairstyle. Focus on flair in addition to function and you'll find the right staff who will be able to satisfy your customers' preferences. In fact, you can tell your clients about the salon booking software that you use and they can book appointments and set preferences on their own time.
Always make sure to charge what you're worth
A lot of salons try to undercut other businesses by offering undervalued prices, but this can create problems. For one, it will be impossible to carry out the great salon customer experience you're promising if you charge so little that you can barely afford to order your materials. Another thing, customers value their hair and will be skeptical of a salon that claims to offer a great service for a fraction of the expected price. Finally, you'll have no chance to hire the staff of your dreams if you're not paying them enough. If you pay peanuts, you get monkeys and nobody wants to get their hair cut from one!
So there you have it, in addition to salon booking software, these tips should help you create an amazing customer experience every time out.
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